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Charles is a Family Business Accredited Advisor
Family business is the backbone of Australia, and it’s an honour to partner with so many amazing family businesses all across the country.
When it comes to our role in Family Business, it’s not as simple as understanding business risk, or providing insurance advice. It’s about understanding the DNA of the business: the legacy, the family, and the future, and protecting the business and assets that are central to the family’s success and happiness.
When you think of insurance in that light, it makes it a lot more personal. And that is the GSA difference…..



GSA is a specialist insurance broker and risk advisor focused on supporting family businesses understand their insurances and mitigate their risk in an intentional and cost-effective manner.
Our business has its roots as a family business, founded in 1990 by Paul Hines, and later joined by his wife Jodie and brother-in-law David. Paul, in his role as Executive Chairman, remains a major shareholder of the business, co-owned by members of the GSA Executive team and Steadfast.
With 130+ staff, GSA operates from their offices in Sydney, Melbourne, Brisbane, and Newcastle, and services clients throughout Australia.
Family businesses are determined to succeed despite the ups and downs across many generations. GSA are equally determined to fight for our clients – whether that is negotiating better premiums, or getting a claim paid.
Serving as a guide for everything we do, Our Values help us shape our decisions, actions, and the way we work together to deliver consistent, high-quality outcomes.

We value the voices of those we work with, and their feedback reflects our commitment to quality, collaboration, and meaningful impact. So, here are a few testimonials shared by those we’ve worked with, reflecting their experiences and feedback on our services and impact.
"FBA is delighted to be partnering with GSA as our national partner for insurance broking. Charles and his team work with many family businesses across Australia and are very committed to our sector. We look forward to working together."

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