The Little Blue Book
We’re in a tough, competitive business, and after many years, I still love it, and everything that GSA stands for.
It’s a challenge, and it’s not easy at times, but when I come into our incredible office, I feel invigorated. I also know that we’re doing something beneficial for our clients; we’re protecting them from career or livelihood-threatening situations.
That makes me feel very proud of what we do on a daily basis and how we look out for each other and our clients.
I love nothing more than seeing our clients grow and prosper, knowing that GSA may be part of that success.
That’s what this book is all about.
I’ve worked in different companies, and seen the way they do business.
Here’s what I think:
I don’t want to be like every other insurance broker, because without having a clear point of difference, GSA would just be like all the rest, and it’s hard to stand out when you all look the same. We’ve built a culture here that’s different from our competitors, for a reason.
We don’t want this industry to define who we are, we want to define the industry.
To be a successful business we’ve got to think differently about what we do, and how we do it. We could just plod along, and do what everyone else is doing, but that’s a slippery slope - and not a lot of fun.
Customers have greater expectations of service, which takes greater time and care to deliver. They also have a powerful voice that can be heard far and wide, positive or negative.
You are our point of difference.
Because we’re dealing with humans, people who choose one business over another to provide their insurance. If we were just selling a commodity it wouldn’t matter, but we’re not. And we can’t sell on price alone, because we’ll always be undercut. If we base our approach on valuing the relationship with a client or potential client, we can get more from the experience, and make it last.
We have to be comfortable with who we are, be ourselves, and have a common goal.
We don’t need yes-men or women, and we don’t want GSA to be a collective of grey suits with no personality.
We demand passion, and conviction, and a sense of the value we each bring to the business and our clients.
This is what drives us, and is best for our team and our clients. Let’s make GSA the best it can be.
The GSA Brands
This business is all about relationships, internally and with clients and prospects. We’ll never neglect our process and procedures, but if we don’t have quality client relationships we’ll fail.
The GSA Values in action
These are our Values. We live them everyday. Valuable, Energetic, Human, Determined and Surprising.