I’m sure you would have noticed GSA’s supersite signage at Sydney airport.

This high impact advertisement has underpinned GSA’s campaign to introduce and cement our new corporate brand. Our primary focus was really to reinforce our Eye-opening Insurance position with you, our existing clients.

Utilising the eyes of GSA Chairman Dr John Hewson, our campaign commenced with a corporate branding teaser aimed at engaging our target audience of CEO’s and CFO’s.

The second stage of the campaign, which is currently running at Sydney airport, is the “call to action” component challenging and enticing prospective customers to contact us via a 1300 number.

We selected outdoor advertising at the airport because quite simply, it was the most high impact and cost effective investment we could make to hit our primary target audience, being key decision makers of successful businesses.

The unbelievable success of this campaign has even surprised the site owner Eye Corp, generating huge interest, even getting us publicity on radio stations and a second page article in The Daily Telegraph.

The supersite is just another example of GSA’s commitment to ‘challenge the status quo’ and offer both existing clients and prospects the opportunity to save across our complete range of insurance products. Be it Workers Compensation, General Insurance, Professional Indemnity or Trade Credit, we are committed to delivering truly innovative insurance solutions.